UM Taps Research Chief

NEW YORK Interpublic Group’s Universal McCann has tapped Rob Frydlewicz as svp, director of media research. He replaces Susan Nathan, a 16-year UM veteran who left the agency in August for a post at Turner Broadcasting System.

Frydlewicz was previously vp, media research director at Aegis Group’s Carat, a post he departed 18 months ago to set up his own consultancy.

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