UM Names Kadlec Top Coke Buyer

Universal-McCann has hired Kim Kadlec as svp/director of the Interpublic Group media network’s dedicated Coca-Cola U.S. broadcast buying group.

Kadlec, 38, joins from Publicis Groupe’s Zenith Media, where she was svp, director of client services on the shop’s $800 million Verizon Communications business.

She replaces Doug Hochstadt, who left recently to take a position at ABC. Kadlec reports to Annette Cerbone, svp, director of national broadcast.

Kadlec will manage 20 staff ers, who will work as a team on Coke, which put $90 million of its total $300 million global ad spend in national broadcast in 2001, according to CMR.

“[The shop’s strat egy to give every major account a] client services group at a very senior level seems to work very well,” Kadlec said. “It was a very successful formula on Verizon, and I believe that it will work on any client.”

“Obviously, media is becoming more complex, and the need to be able to rally different disciplines together is important,” said Donna Wolfe, evp, director of broadcast.

UM has been on a hot streak this year, claiming about $1.5 billion in new business, including Sony, Richemont and Maytag on its own, while pick ing up work for Wendy’s, Cleara sil and others with IPG sister McCann-Erickson. The media agency has doubled its stable of client-service teams from six to 12, said Robin Kent, UM chairman and CEO.