UM, MRM Win Wells Fargo Digital

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Interpublic Group’s Universal McCann and MRM have been selected by Wells Fargo to handle digital media and creative duties respectively after a review, according to sources. The agencies teamed up for the winning pitch, sources said.
 
The client spends approximately $35 million a year on digital media, according to sources. The pitch was handled out of San Francisco, where the client is based.
 
Previously, digital chores were handled by a number of unidentified agencies. Sources said much of the client’s previous work was done on a project-by-project basis.
 
Omnicom’s





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in