UM Extends Brand Into Canada

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Interpublic Group’s Universal McCann is establishing a UM-branded agency in Canada for the first time, and has hired Peter Mears to run the shop as president.

Mears, who started this week, is based in Toronto and reports to Jacki Kelley, CEO of UM North America.

A planner by trade, Mears is a longtime colleague of UM global CEO Matt Seiler, who reached out to Mears a few months ago to gauge his interest in the new position.

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