Ultimate TV Changes Channels

A TV campaign from FCB for the $50 million launch of Microsoft’s Ultimate TV was scrapped and replaced with spots that broke last week from Rodgers Townsend, the company said.

The $60 million St. Louis shop benefited from a delay in the rollout of the product, which is expected to compete with TiVo, ReplayTV and other digital video recording devices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in