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[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.]
On the second day of Mental Health Awareness Month, beauty retailer Ulta sent out a marketing email that invited subscribers to “come hang with Kate Spade.” Kate Spade, founder of the fashion and beauty brand, died by suicide in 2018.
“Mental health is a very serious, important issue in this country, and not something we would ever take lightly,” said Eileen Ziesemer, vice president of public relations at Ulta.
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