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Britain’s advertising watchdog has hit out at supermarket chain Morrisons for encouraging children to pester their parents to shop at the store.
Morrisons’ television campaign, created by DLKW Lowe, offered viewers a chance to win a trip to Disneyland Paris. The advert featured unhappy children who became cheered up at the prospect of a visit to Morrisons to pick up Disney cards. It then showed children opening packs of cards to find the gold card that would win them a holiday.
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