UK Publishers Launch Cross-Platform Digital Advertising Study

Project will include 21 major publishers and 100+ brands

The UK Association of Online Publishers (AOP) will soon launch a comprehensive study to evaluate the effectiveness of cross-platform digital advertising, specifically the level of engagement across mobile, tablet, and desktop platforms. Performed in conjunction with Omnicom Media Group, the study will focus on 21 major publishers—among them The Telegraph and Guardian Media Groups, Dennis Publishing, IPC Media, Haymarket and Incisive Media—and 100+ UK media brands.

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