Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While ad spending in most U.K. media sectors slowed in the first half of 2011—understandable given the shaky condition of the global economy—Internet ad spending in the U.K. managed to buck the trend and has actually grown in recent months, the Guardian reported.
Data from the IAB’s latest update showed that U.K. Internet ad spending rose by 13.5 percent year over year, with companies dropping £2.26 billion on online advertising. That’s a stark contrast to the traditional media industry—including TV, newspapers, and radio—where spending only grew by about 1.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in