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Almost two-thirds of the U.K. has received the first dose of the Covid-19 vaccine, and now the government is encouraging citizens under 50 to get vaccinated in its latest ad campaign.
Released on April 26 by the British Department of Health and Social Care, the 60-second “Every Vaccine Gives us Hope” spot by creative agency MullenLowe aims to motivate the under-50 demographic to pursue vaccination, while also encouraging citizens over 50 to take up their second jab.
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