UK Fintech Bank Hires Fold7 for New Summer Campaign to Attract Small Businesses

Fold7 is designing the TV/VOD campaign to help freelancers and small businesses bank better

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U.K. bank NatWest Group is working with creative agency Fold7 to create an energetic summer campaign for Mettle, its free, mobile-only business account for small businesses and independent contractors. Fold7 will produce a multi-channel campaign that will feature TV and video-on-demand.

Last May, NatWest Group closed its own consumer-facing app-based bank, Bó, to focus on the growth of Mettle instead.

“Mettle will provide vital support for the small businesses of today and tomorrow to grow,” James Joice, managing director of Fold7, said in a statement.

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