Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Costa Coffee has released a campaign using TikTok’s content-serving algorithm to deliver a personalized message to fans of the British high-street chain.
Working with AnalogFolk, the brand’s “Costa For You” campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user’s TikTok browsing history.
There are 14 videos available, each featuring a pair of eyes and a mouth offering information to the viewer about different ways they can enjoy a coffee from the company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in