U.K. Airline Speaks British in N.Y.

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CHICAGO British Airways this week launched its largest outdoor ad campaign in North America, using the “Go with those who know” banner to feature 60 different British slang words, colloquialisms and idioms.

The effort, via M&C Saatchi, New York, appears on billboards, phone kiosks, deli bags, bar coasters and outdoor cafe umbrellas throughout New York. The campaign is part of the carrier’s effort to convey the British experience to New Yorkers, be it during their subway commute or as they eat their breakfast bagel.

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