UHC Picks Finalists for AARP Direct Marketing Account

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NEW YORK Three finalists have emerged in the direct-marketing review for United Healthcare’s AARP supplemental health insurance account, sources said.

They are: the 5-year incumbent Marsh Affinity in Fort Washington, Pa., (formerly known as Seabury & Smith); Interpublic Group’s Draft Worldwide and Omnicom’s Rapp Collins, both New York, sources said.

Media spending was not available but sources estimate it will be about $85-100 million.

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