Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Three finalists have emerged in the direct-marketing review for United Healthcare’s AARP supplemental health insurance account, sources said.
They are: the 5-year incumbent Marsh Affinity in Fort Washington, Pa., (formerly known as Seabury & Smith); Interpublic Group’s Draft Worldwide and Omnicom’s Rapp Collins, both New York, sources said.
Media spending was not available but sources estimate it will be about $85-100 million.
The account went into review in December and is being handled by New York-based consultancy Matchworks [Adweek, Dec.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in