At about 3 p.m. last Tuesday M. Douglas Ivester, executive vp of Coca-Cola, walked into marketing chief Peter Sealey's office unan" /> Uh-oh Sergio: Zyman mulls traditional ad route <b>By Michael McCarthy and Andrew Jaff</b><br clear="none"/><br clear="none"/>At about 3 p.m. last Tuesday M. Douglas Ivester, executive vp of Coca-Cola, walked into marketing chief Peter Sealey's office unan
At about 3 p.m. last Tuesday M. Douglas Ivester, executive vp of Coca-Cola, walked into marketing chief Peter Sealey's office unan" />
At about 3 p.m. last Tuesday M. Douglas Ivester, executive vp of Coca-Cola, walked into marketing chief Peter Sealey's office unan" />

At about 3 p.m. last Tuesday M. Douglas Ivester, executive vp of Coca-Cola, walked into marketing chief Peter Sealey’s office unan" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Uh-oh Sergio: Zyman mulls traditional ad route By Michael McCarthy and Andrew Jaff

At about 3 p.m. last Tuesday M. Douglas Ivester, executive vp of Coca-Cola, walked into marketing chief Peter Sealey's office unan

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Sealey was shocked. He asked for time to arrange his affairs and talk to his troops. “I’m afraid not,” said Ivester. “We’d like you to be gone by the end of the day.”
Thus, sources relate, the sudden, and for Coke, cold firing of Sealey. On Wednesday, Coke issued a press release saying that Sealey–Creative Artists Agency’s longtime champion–was leaving the company to start his own consulting firm.

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