Although Diet Coke has temporarily retreated, the cola ad wars are bound to get uglier as Pepsi-Cola and longtime agency " /> Uh-oh! Diet Pepsi, BBDO stir up Cola wars as Coke readies mid-calorie drink. <b>By Alison Fahe</b><br clear="none"/><br clear="none"/>Although Diet Coke has temporarily retreated, the cola ad wars are bound to get uglier as Pepsi-Cola and longtime agency
Although Diet Coke has temporarily retreated, the cola ad wars are bound to get uglier as Pepsi-Cola and longtime agency " />
Although Diet Coke has temporarily retreated, the cola ad wars are bound to get uglier as Pepsi-Cola and longtime agency " />

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Uh-oh! Diet Pepsi, BBDO stir up Cola wars as Coke readies mid-calorie drink. By Alison Fahe

Although Diet Coke has temporarily retreated, the cola ad wars are bound to get uglier as Pepsi-Cola and longtime agency

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Pepsi is currently testing a marketing and advertising program that highlights the freshness of Diet Pepsi in what amounts to a veiled comparison to its competitors. At the same time, Pepsi and BBDO are mapping a 1994 assault on Coca-Cola in what sources said could be the most extensive comparative image ad campaign pitting Diet Pepsi against Diet Coke.
Add to the mix the likelihood that Diet Coke inevitably will awaken from its marketing slumber with a vengeance, and the anticipated introduction in 1994 of a mid-calorie cola from Coke that combines aspartame and sugar, and the diet cola wars will...

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