CES

Uber's Dream of Urban Transit Via Air Taxis Gets Closer to Reality With Hyundai's S-A1

Eric Allison, head of Uber Elevate, on the company's sky-high ambitions for air travel within cities

the hyundai s-a1 prototype aircraft — The Hyundai S-A1 prototype aircraft was unveiled at CES 2020.Ryan Barwick for Adweek

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LAS VEGAS—At the Consumer Electronics Show, scale matters, and Uber and Hyundai want you to know that their new partnership will bring scale to the skies. The ride-sharing company and auto manufacturer are joining forces to build an armada for the air, a fleet of what they’re calling Air Taxis that they say will usher in a new way to travel.

This isn’t your typical helicopter transport for the wealthy. With Hyundai on board to mass-produce a new kind of flying machine for Uber, it’s not hard to imagine the hoi polloi joining in on the privatized air transportation game.

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