Uber's Dream of Urban Transit Via Air Taxis Gets Closer to Reality With Hyundai's S-A1

Eric Allison, head of Uber Elevate, on the company's sky-high ambitions for air travel within cities

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

LAS VEGAS—At the Consumer Electronics Show, scale matters, and Uber and Hyundai want you to know that their new partnership will bring scale to the skies. The ride-sharing company and auto manufacturer are joining forces to build an armada for the air, a fleet of what they’re calling Air Taxis that they say will usher in a new way to travel.

This isn’t your typical helicopter transport for the wealthy. With Hyundai on board to mass-produce a new kind of flying machine for Uber, it’s not hard to imagine the hoi polloi joining in on the privatized air transportation game.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in