Uber Urges Those Who Tolerate Racism to Delete the App

Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary

Uber billboard
Billboards are on display in 13 U.S. cities. Uber

Uber riders will receive a frank message from the ride-sharing company today: “If you tolerate racism, delete Uber.”

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.