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Uber riders will receive a frank message from the ride-sharing company today: “If you tolerate racism, delete Uber.”
The brand has teamed with Wieden+Kennedy for a digital, social and out-of-home campaign focused on racial injustice, tied to the 57th anniversary of the March on Washington and Dr. Martin Luther King Jr.’s “I Have a Dream” speech today. The campaign builds on Uber’s co-sponsorship of today’s Commitment March: Get Your Knee Off Our Necks in the nation’s capital.