Customer Experience

Uber Urges Those Who Tolerate Racism to Delete the App

Ride-sharing company’s new campaign addresses racial injustice and is tied to March on Washington anniversary

Uber billboard
Billboards are on display in 13 U.S. cities.Uber
By Ian Zelaya

August 28, 2020

Uber riders will receive a frank message from the ride-sharing company today: “If you tolerate racism, delete Uber.”

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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