Uber Urges People to Get Back Out on the Road Again in New Ad Campaign

The spot created by Mother touts a new sense of freedom with a modicum of caution in a post-Covid world

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As Covid-19 restrictions ease and people begin to excitedly head out outdoors again for much-missed socializing, Uber wants to make sure it’s a key part of that new-found mobility.

A 40-second TV ad created by Mother called “Your Uber Awaits” will begin airing on May 26, with supporting activity running across social media, radio and out of home.

Directed by Martin Werner and produced by Academy Films, the campaign wants to reinstate people’s confidence that they can embrace their lives again, but to do so in a Covid-safe manner.

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