Uber Promises to Do Better in a New Brand Campaign Featuring the Company's CEO

Dara Khosrowshahi explains what consumers can expect in the spot

After a rough 2017 and a series of brand missteps—including an investigation into workplace harassment—Uber is finding new ways to improve its brand. One way is through letting riders rate their drivers and share feedback during the ride, not just at the end of the trip. Another is through a new marketing campaign highlighting how the brand promises to continue improving over time.