Uber Plays Up Ties With the NFL in Its First Campaign Under New Chief Brand Officer

17 short spots will air this season

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Coming off a long string of public scandals and a leadership crisis, Uber is hoping a little marketing mojo can help it regain its footing.

Last week, Uber filled former CEO Travis Kalanick’s role with Dara Khosrowshahi—who previously was CEO at Expedia—and in June, the company hired Apple marketing exec Bozoma Saint John as the ride-sharing app’s first chief brand officer.

In the first campaign under Saint John’s leadership, Uber created 17 regional TV spots that will air during this season’s NFL games, starting with tonight’s game between the Kansas City Chiefs and New England Patriots.

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