Uber Plays Up Ties With the NFL in Its First Campaign Under New Chief Brand Officer

17 short spots will air this season

The ride-sharing app will run 17 regional ads for NFL season. Uber

Coming off a long string of public scandals and a leadership crisis, Uber is hoping a little marketing mojo can help it regain its footing.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.