Uber Hires Rebecca Messina as Its First Chief Marketing Officer

Her main mission is to define what the brand stands for

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Uber has hired its first marketing chief. The brand announced today that Rebecca Messina will start in early October.

“I’m thrilled to welcome Rebecca to Uber,” Dara Khosrowshahi, Uber CEO, said in a statement. “She’s exactly the right leader to build our marketing efforts globally and to showcase the ways Uber is igniting opportunities for our customers around the world.”

Messina said her first task will be to bring the global marketing teams together so the brand can start telling its story to consumers, drivers and employees around the world.

“Uber hasn’t had a global marketing leader, so I think that job No.



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