Uber and Visa Created a Sweet NYC Dining Experience on a Double-Decker Bus

The stunt celebrates the launch of the Uber Visa card

The companies also tapped famous chef Alex Guarnaschell.
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Earlier this month, Uber and Visa partnered to launch an Uber Visa card, which gives cardholders four percent back on dining alongside a host of other benefits on hotels, airfare and online purchases. To celebrate the launch of the card and its dining perks, the two companies partnered with experiential marketing firm Manifold to create a rad double-decker dining experience in New York City.

Each day, Uber and Visa will host two dinners with nine winners attending per ride; each winner is allowed a plus-one for a little dining company.

Uber and Visa tapped famous chef Alex Guarnaschell to help develop and create the ride’s menu for the ride, which is inspired by various cultures and neighborhoods you’ll find in New York City. Over the course of the three days, the bus will tour three different routes, including “Old New York,” North Brooklyn and Union Square.

On the Saturday Brooklyn tour, which tours through Greenpoint and Williamsburg, attendees will experience “a menu that reflects the evolving nature of the neighborhood while staying true to its roots,” according to Uber. Riders on Friday evening’s Old New York tour will enjoy a dinner “inspired by the beauty and architecture of historic buildings nearby,” according to Uber.

The stunt runs from today through Nov. 12.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.