Tyson Shifts IPB Work to DDB Chicago

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CHICAGO?Tyson Foods has shifted media buying and planning for its recently acquired IBP business to DDB Chicago from Foote, Cone & Belding, a company official confirmed.

FCB Chicago continues to handle creative for the meat processor, which launched a $20 million effort through the agency behind its Thomas E. Wilson brand of fresh, frozen and cooked meats this summer.

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