Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Tylenol has narrowed the field in its $115 million creative review by eliminating incumbent Saatchi & Saatchi, Interpublic Group’s Alchemy and Omnicom Group’s TBWA\Chiat\Day, sources said.
That leaves three Interpublic Group shops: Deutsch in New York, Hill, Holliday, Connors, Cosmopulos in Boston and The Martin Agency in Richmond, Va., in contention, sources said.
Saatchi, a Publicis Groupe shop, has handled the brand since 1975. The Fort Washington, Pa. client, a division of Johnson & Johnson, notified the New York shop on Thursday, according to a source.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in