Tyco Picks Hill, Holliday

BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos has been selected by Tyco International following a review for various communications chores, according to client representative Gary Holmes.

The agency pitched from its Boston and New York offices, beating out Omnicom Group’s DDB and TBWA\Chiat\Day and WPP Group’s Young & Rubicam, all in New York, sources said. There was no incumbent.

Executives at the agencies either declined comment or could not be reached.

A separate review for a brand identity shop has yielded finalists Futurebrand, an IPG shop, and Interbrand, an Omnicom holding, both in New York. No decision has been reached in that search, Holmes said.

Hill, Holliday’s initial work will consist of internal communications projects, Holmes said. He did not elaborate. No decision has been made on when ads will appear, but Holmes said Hill, Holliday will handle those efforts.

The troubled manufacturing and electronics conglomerate, based in Hamilton, Bermuda, but with most functions handled out of Exeter, N.H., had previously said it was looking to break a global image campaign in the fourth quarter [Adweek, March 24].

Sources had pegged potential spending for the effort in the $50 million range, but Holmes refuted that number as being exaggerated. Holmes declined to say how much Tyco will eventually spend.

The company spent $30 million last year, according to TNS Media Intelligence/CMR, most of it on ads touting its ADT security and fire protection systems through independent Doner, Southfield, Mich.

The company, beset in the past year by numerous corporate scandals, is also contemplating a name change, sources said.

Tyco becomes Hill, Holliday’s first major win with Mike Sheehan as chief executuive. Sheehan, 42, already agency president, added the CEO title from co-founder Jack Connors on Wednesday. Connors remains chairman.

Tyco’s problems stretch back to last June, when former CEO Dennis Kozlowski was accused in an indictment of avoiding New York states sales taxes on art purchases that included works by Renoir and Monet. Kozlowski and several other former Tyco executives were subsequently indicted on charges of theft and fraud for allegedly collecting as much as $600 million in unauthorized compensation. The company is now led by CEO Ed Breen.

with Kristen Rountree