Tyco Awards Work to Hill, Holiday

In an effort to repair its image, Tyco International last week awarded communications work to IPG’s Hill, Holliday, Connors, Cosmopulos in New York and Boston. The shop trumped Omnicom’s DDB and TBWA\Chiat\Day, and WPP’s Young & Rubicam, all in New York, sources said. There was no incumbent. Sources estimated spending could go up to $50 million, but the client said that number is exaggerated. A client rep said the shop will first work on internal projects but will also handle advertising in the future.