Two-Year Wait: Sears Commits - Puts $15-20-Mil. Apparel Biz Up for Grabs

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Sears, Roebuck & Co.’s two-year flirtation with having an outside agency take a shot at part of its business, finally became official last week when the company announced it would review the $15-20 million apparel business at Ogilvy & Mather/Chicago.
While outside agencies hope the small portion may lead to bigger things, Sears insiders say that the review is an isolated event brought on by Sears senior vp/marketing Matt Howard’s two-year desire to have more than one agency source.
The review was not totally unexpected.

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