Sports Marketing

The Philadelphia 76ers’ New Leadership Duo on How They Pivoted During Covid-19

Katie O'Reilly and Brittanie Boyd discuss scrapping their 2020 marketing plans to focus on fan engagement initiatives

Katie O'Reilly and Brittanie Boyd
Both Katie O'Reilly and Brittanie Boyd were promoted in mid-September. Courtesy of the 76ers

By Mónica Marie Zorrilla

October 2, 2020

The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women in its executive leadership ranks.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Mónica Marie Zorrilla
@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}