Two U.K. Execs Form If

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NEW YORK A former head of Interpublic Group’s Momentum Group and an ex-board director of TBWA\BDH in the U.K. are starting the If agency, which opens its doors next week.

Brian Rees, 47, and Christian James, 37, chairman and managing director, respectively, of the seven-person agency in Manchester, U.K., will take a media-neutral approach to try to solve client’s marketing problems.

Rees

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