Two Texas Shops Pursuing Miller Hispanic

DALLAS – Milwaukee, Wis.-based Miller Brewing Co. should have a list of contenders this week in a review for its estimated $8-million Hispanic account, sources said last week. Martinez/Siboney here and Inventiva, San Antonio, are among the Southwest hopefuls that have submitted materials to Miller, the sources said. The business went into review after the client split with 2-year incumbent Casanova Pendrill Publicidad, Irvine, Calif. Miller officials could not be reached for comment.
Copyright Adweek L.P. (1993)