Two Talking Dead Fish Won the Top Pharma Advertising Prize at Cannes

P&G's Always also wins big at Lions Health, but not for 'Like a Girl'

CANNES, France—DigitasLBi won the U.S.'s first Grand Prix at the Cannes festival here this weekend by topping the Pharma portion of the Lions Health competition with an AstraZeneca campaign featuring two dead fish educating men about high triglycerides.