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The Chicago offices of Omnicom agencies Energy BBDO and DDB are presenting creative to Wrigley execs today as they compete for the marketer’s Extra brand in the U.S., sources said. A decision is expected quickly.
DDB is the incumbent on the business, while BBDO handles the chewing-gum brand outside the states. Through November ’09, the Mars unit spent $18 million on ads supporting Extra in the U.S., while in all of 2008 it spent $30 million, per Nielsen.
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