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CHICAGO — Miller Brewing will air two versions of a “purity” strategy for its Miller Genuine Draft brand out of J. Walter Thompson, Chicago, and Ogilvy & Mather, New York, sources said.
The spots, still in rough-cut stage, will be tested before they air, but executions from both shops are likely to run, according to a company representative. He would not specify a break date.
JWT originally introduced the purity theme in March. Its new work plays off the premise that men are not as pure as they may seem, sources said.
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