Two Icons Pair Up for Buca di Beppo's First Spot

In the midst of de-fending Buca di Beppo’s $4 million advertising account, Kerker has created the restaurant chain’s first-ever television work.

A 30-second commercial that breaks this week in Minneapolis and In di anapolis uses grainy, scratchy film to look as though it was shot by a restaurant employee. Two hand-held replicas of famous statues—the Venus de Milo and Michel angelo’s David—ban ter on their way to a table. (One line from Venus is, “You don’t have to twist my arm.”)