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CHICAGO Wrangler targets a younger consumer for its Twenty X line of jeans in a new print campaign from Two by Four.
Print ads, breaking in June publications, incorporate fanciful illustrations, cheeky copy and “It’s a whole new rodeo” as a tagline. Each ad touts a different Twenty X jean, such as the Houston, Tulsa and 20Xtreme Fit. An ad for the Tulsa line shows an attractive man and woman relaxing in the jeans, while copy reads, “One day in Tulsa.
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