Two by Four Helps Wrangler Skew Younger

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO Wrangler targets a younger consumer for its Twenty X line of jeans in a new print campaign from Two by Four.

Print ads, breaking in June publications, incorporate fanciful illustrations, cheeky copy and “It’s a whole new rodeo” as a tagline. Each ad touts a different Twenty X jean, such as the Houston, Tulsa and 20Xtreme Fit.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in