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U.S. Cellular, the nation's sixth biggest wireless carrier, has narrowed its creative agency review to incumbent Publicis & Hal Riney in San Francisco and Boston-based Mullen, industry sources said.
Execs at the two finalist agencies could not be reached for comment. Outside consultant Mercer Island Group, which is conducting the review process, did not respond to an Adweek inquiry.
U.S. Cellular had cut the list of agency participants to six before naming the two finalists. According to the review RFP distributed in December, the Chicago-based company intended to meet with semifinalists in January before cutting to the final two contenders.
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