Twix Escalates Rivalry Between Left and Right Twix by Giving Them Their Own Packs

Mars brand's loopy conceit extends to packaging

Mars candy brand Twix has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals.