Twitter's Periscope Launch Is an Unintentional PR Coup for an Agency Called Periscope

Owner of @Periscope says today is like 'waking up on Christmas'

What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax and watch a lot of accidental buzz roll in.