Twitter's Periscope Launch Is an Unintentional PR Coup for an Agency Called Periscope

Owner of @Periscope says today is like 'waking up on Christmas'

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax and watch a lot of accidental buzz roll in.  

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in