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What happens when your agency ends up having the same name as a hot new app launched by a social media giant? Well, if you're Minneapolis-based Periscope, you sit back, relax and watch a lot of accidental buzz roll in.
Twitter just launched Periscope, its competitor to livestreaming app Meerkat. As is often the case, the new app's name was already in use by another company, in this case a creative agency that even owned the Twitter ID @Periscope.
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