Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

But issue-based advertisers could feel the loss

illustration of business man and woman shrugging surrounded by twitter logos
Twitter's decision doesn't carry the sting that would happen if other platforms had made the same move. Illustration: Trent Joaquin; Sources: Getty Images, Twitter

When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}