General

Twitter's Ban on Political Ads Is No Big Deal, Marketers Say

But issue-based advertisers could feel the loss

illustration of business man and woman shrugging surrounded by twitter logos
Twitter's decision doesn't carry the sting that would happen if other platforms had made the same move.Illustration: Trent Joaquin; Sources: Getty Images, Twitter
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

November 1, 2019

When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}