Twitter's Ban on Political Ads Is No Big Deal, Marketers Say

But issue-based advertisers could feel the loss

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When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed.

Advocates and some Democratic candidates lauded Twitter’s decision that, as Dorsey put it, the reach of political messages should be “earned” rather than bought. Others, like Facebook’s Sheryl Sandberg and Mark Zuckerberg, argued that it’s not within the wheelhouse of private companies to “censor politicians and the news.”

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