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Twitter reached its first-ever content collaboration with a healthcare platform, inking a partnership Thursday with WebMD.
WebMD video content in the Twitter feed and in Twitter Moments will help educate people on health topics and highlight stories from patients living with and managing chronic conditions and other health issues.
Content will be rolled out to coincide with seasonality and health awareness events.
Examples include Migraine Awareness Week in September, Breast Cancer Awareness Month and Eczema Awareness Week in October and Lung Cancer Awareness Month in November.
WebMD
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