Twitter Writes a Prescription for Health Content From WebMD

Videos will be part of Amplify, giving advertisers sponsorship opportunities

Content will be rolled out to coincide with seasonality and health awareness events WebMD/Twitter

Twitter reached its first-ever content collaboration with a healthcare platform, inking a partnership Thursday with WebMD.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. David Cohen is editor of Adweek's Social Pro Daily.