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First things first: Fleet is the brand name of the most widely used packaged enema. Now that we have that cleared up, it’s easy to understand why Twitter’s Wednesday morning announcement regarding the platform’s new disappearing tweets—called, yes, Fleets—resulted in awed responses from users.
The 24-hour disappearing tweets, similar to the way Stories operate on Instagram and Facebook, are being beta-tested in Brazil. “[Fleets are] a new way to start conversations from your fleeting thoughts,” wrote Twitter group product manager Mo Aladham in a blog post for Twitter Brazil.
“People have told us in early research that because Fleets disappear, they feel more willing to share casual, everyday thoughts,” Aladham wrote.
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