The Twisted Tale of Slinky, the Most Popular Toy Ever

Simplicity and a catchy jingle helped sell 350 million of them

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

Slinky took its first springy steps toward becoming a fixture of popular culture on a November day in 1945. Richard James, who had invented the coiled-spring toy, and his wife Betty, who coined the "Slinky" name (based on the novelty's sleek, sinuous style of motion), persuaded Gimbels department store in Philadelphia to provide counter space for a demonstration. To the delight of shoppers, the Slinky appeared to "walk" down a ramp, end-over-end, owing to gravity's pull and its own momentum.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in