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When you grow up the children of a dentist, with oral care a common topic at the dinner table, there’s a good chance you’ll go into the family business. But for Cody and Julian Levine, that didn’t mean dental school. Instead, the brothers founded Twice, a toothpaste brand that is taking on the giants of dental care.
Twice, which comes in two formulas—one for use in the morning and another for nighttime—does most of its marketing through Facebook and Instagram ads.
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