Tweeter Moves Media Business to Blitz

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BOSTON Consumer electronics retailer Tweeter said it has moved media chores on its ad account to Blitz Media following a review. The client spends about $15 million annually on ads.

The incumbent, Casey Media in Braintree, Mass., which had worked with the client for 20 years, did not participate in the review, and the client declined to name contenders.

“We resigned the account in June, but will continue to work with them for the next couple of months during the transition to Blitz.



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