Tweeter Moves Media Business to Blitz

BOSTON Consumer electronics retailer Tweeter said it has moved media chores on its ad account to Blitz Media following a review. The client spends about $15 million annually on ads.

The incumbent, Casey Media in Braintree, Mass., which had worked with the client for 20 years, did not participate in the review, and the client declined to name contenders.

“We resigned the account in June, but will continue to work with them for the next couple of months during the transition to Blitz. We had and continue to have a great relationship with all of Tweeter management and parted on the very best of terms,” said Casey Media president Bob Casey.

Independent shop McCarthy Mambro Bertino in Boston retains creative duties, which were not in play.

South Natick, Mass.-based Blitz, also an indie shop, was selected “because of their demonstrated media planning and buying skill and their passion to drive our business,” said Mark Richardson, svp, chief brand officer of Tweeter. Richardson joined the Canton, Mass., client earlier this year after a stint at Allied-Domecq [Adweek Online, March 19].

Sources said Blitz’s size (with about 40 staffers, it’s four times the size of Casey Media) and the national scope of its work were key factors in its selection. Recent Tweeter campaigns have been tagged “Just sit back and enjoy.” The chain operates nearly 200 stores nationwide.