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DALLAS Taylor West Advertising is launching a $1 million campaign to support Texas-based IBC Bank’s expansion into Oklahoma.
The ads will appear on television, billboards, radio and print, said Bill West, president of TWA in San Antonio. Agency executives said the branches that IBC is taking over, Local Oklahoma Bank, did very little advertising.
“Taylor West is helping IBC not only rebrand the newly acquired branches, but we’re also helping them create a strong presence in Oklahoma by introducing their name, philosophy and image,” West said.
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