TWA Brand Flying Off Into Sunset

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NEW YORK – A brand name that has been part of aviation and marketing for more than 75 years is officially going the way of the dodo bird, a result of the deal this past April in which TWA Airlines became a subsidiary of rival American Airlines’ parent company, AMR Corp.

On Friday, American Airlines moved online ticket bookings from TWA.com into its AA.com Web site and closed TWA’s Aviators on- and offline frequent flyer program, directing passengers to American Advantage.

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