TV Viewers Only Care About 4 Adjectives: Funny, Interesting, Gripping or Cool

DCNF, Upfront presenters need to grasp content's kingdom is changing

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More than twice a week, I'm asked what I think about the future of media. I find that I give two answers that, at least to me, are not at all contradictory. I say that everything will be completely different, and everything will be exactly the same. Yes, different and the same.

But first, I don't think anyone can talk about the future of media without acknowledging its history. We've seen monumental changes in the past century: print supplanted by radio and radio in turn overtaken by television.



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