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LOS ANGELES–Americans’ TV viewing patterns and attitudes towards advertising not only continue to be altered by the events of Sept. 11 and their aftermath, but the changes are becoming even more pronounced, according to a new study released by Initiative Media North America.
In the study, eighty percent of respondents believed that advertisers should continue their regular commercials unless a major event occurs, and 50 percent said they liked advertisements with patriotic themes.
In addition, more consumers now cite cable news as their primary source for information about terrorist activities and U.S.
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