TV Viewers' Habits Deepen Post-Attack

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES–Americans’ TV viewing patterns and attitudes towards advertising not only continue to be altered by the events of Sept. 11 and their aftermath, but the changes are becoming even more pronounced, according to a new study released by Initiative Media North America.

In the study, eighty percent of respondents believed that advertisers should continue their regular commercials unless a major event occurs, and 50 percent said they liked advertisements with patriotic themes.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in